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Why are high-quality images important to your business?

Images are the heart of any business — be it e-commerce, real estate, or photography. In fact, pictures are more than a thousand words — and for businesses, they can be worth even millions in sales. However, spending hours capturing or creating a beautiful image for your personal or professional needs and seeing it getting ignored by your audience due to its poor quality can be heartbreaking.

This is where using high-quality images can help you attract viewers' attention and drive engagement and sales. Low-quality images are pixelated and blurry, which are unpleasant or confusing to look at. On the other hand, high-quality pictures are crystal clear, don't hide the image's crucial elements, and convey the message effectively. In short, investing in HD-quality photos can be the difference between potential customers choosing your brand over your competitors.

If you're still not convinced why high-quality images can be a game-changer for your business, we have compiled a list of five reasons that will surely change your mind and persuade you to turn your low-quality imagery into a high-resolution one. We'll also look at how the popular image upscaler application Upscale.media can help you deliver high-quality images to your audience and provide them with an attractive, distraction-free viewing experience.

Top five reasons high-quality images are important to your business

  1. Build brand & credibility

Establishing trust among customers is one of the crucial priorities of a business owner. Because so many customers turn to websites and social media to make their purchasing decisions, posting high-quality images related to your business, product, or services can help build your brand's identity and credibility.

Such photos demonstrate your product, service, and company mission and values. If potential customers can clearly see the size, colour, appearance & features of the product you're offering in your images, they will feel more confident in purchasing it. On the other hand, if they feel your pictures aren't alluring enough, they'll leave the website without completing the transaction with your brand.

  1. Represent your business

When a customer visits your website or social media profiles, images are the first thing they notice — the description & comments are all secondary. So, high-quality images play a crucial role in forming the first impression about your business, products, or services. This is because photos show everyone a clear picture of what their brand exactly conveys — its mission, values, products, services, work culture, and more.

If customers aren’t impressed by your images instantly, they will likely choose to ignore your business and move over to competitors. Plus, they will perceive you as a non-established brand that doesn’t take its business seriously. And this will, ultimately, result in fewer sales and harm your business’ reputation – both online and offline.

  1. Create a brand message for business

People are great at remembering images. Research shows that people only remember 10% of what they hear after 72 hours. But, if you use relevant photos in your copy, they still retain 65% of the information after three days. And that’s exactly what high-quality imagery can do for your brand’s message. 

If you’re conveying a long message for your business via text, it has a high chance of not getting read. But, if you present an imagery for the brand, it will convey the exact brand message you want that would otherwise take time to communicate through texts. 

However, using low-resolution, blurry images won’t help as they aren’t pleasing to the eye and can be difficult to understand. Therefore, it’s best to use only high-resolution images when communicating your marketing message — only then will your customers read the entire details of your brand or product and eventually buy your product or service.

  1. Tell a visual story

Your photos can act as powerful storytellers and help tell your brand story to your potential customers. Whether you’re selling a technical product or service or a complex idea that can’t be explained with text alone, images can help demonstrate its features, working, and use-cases.

You can also use high-quality pictures to explain your brand’s history and provide background on your products or services. Such well-placed HD images can evoke an emotion or a vision among customers, allow them to connect with your brand, and make them understand the brand’s message in the shortest time possible. 

  1. Help a business stand out on the web

Another top priority of business owners is to stand out among their competitors. Even if you offer top-of-the-line products at low prices, potential customers may not find them appealing if their images aren’t good quality.

Low-quality, sloppy images will make you seem like you are unprofessional, lack style and interest in your business. High-quality images convey your professionalism to your customers and show that you care about how your business is presented to the world. Hence, it’s highly crucial to prioritize the quality of your images as only then will your brand appeal to your customers, and they will choose you over your competitors.

How Upscale.media helps deliver high-quality images for businesses?

Often, you will come across a low-quality picture even after using a DSLR camera. It can also happen that you only have low-resolution pictures in your kitty, and you have to make it work for your business. This is where the need for image upscaling arises. 

Businesses often use software like Canva, Photoshop or hire professional graphic designers to enhance the quality of their images. However, these can make the whole image optimization an expensive and time-consuming process. But, with our powerful image upscale App Upscale.media, you can enhance your photos up to 4X resolution in just a few seconds. 

Upscale.media is a highly powerful and lightweight Artificial Intelligence (AI) powered image upscaling App that enables you to convert low-resolution images into HD photos — within seconds. Its popular features include:

  • You can upscale low-quality or compressed photos by up to 400% (4X).
  • This AI-driven App quickly completes the upscaling process — without compromising the image’s original quality.
  • People of different professions can use this free App to convert low-resolution images into high-quality images with a single click — be it a real estate agent, an artist, a real estate photographer, or an e-commerce business owner. 
  • It removes the JPEG artifacts by reversing the compression to smooth the edges and bring them closer to the original photo. 
  • You can download upscale images in JPG, JPEG, PNG, and WEBP format
  • E-commerce owners can enhance the quality of product images without losing the smallest product details and capture buyers’ attention to boost sales. 
  • You can also upscale the quality of illustrations and posters to achieve great printing results
  • You can get high-resolution real estate images that show every nook and corner of the property with sharp details like property location, locality, size & more. 

Here’s how you can do free image upscale online using Upscale.Media:

  1. Tap the Google Play Store icon on your smartphone's screen, click the search icon at the top, and start typing Upscale.media. Once open, tap the Install button and wait until the App downloads. Or you can also go to the Upscale.media website on your laptop/desktop to enhance your photos.
  1. Next, launch the application/ website, click the Upload Image option, and select the image you want to upscale.
  1. Wait a few seconds until the photo is upscaled by 2x automatically.
  1. Depending on your needs, you can also click on the Upscale to option to change the upscaling to 4x.
  1. Once done, download the upscaled image by clicking the Download Image option to save it on your desktop or smartphone.

Conclusion 

Images are undoubtedly a critical factor in making your business a success. Therefore, you want to ensure your photos are as attractive and high-quality as possible to showcase your fantastic brand, products, and services. 

You can hire a professional designer or invest in paid software like Photoshop to enhance your image’s quality. However, these methods can be pretty expensive — especially when you need to upscale multiple images quickly. Thanks to our AI-powered application Upscale.media, achieving high-quality photos within seconds has become easier than ever before. Its exceptional-quality results, easy-to-use interface (UI), and fastest image processing features can help you complete the entire image enhancement process in just a few clicks.

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