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Top 5 Image Optimization tips in 2023

Images have a powerful impact on businesses. They communicate ideas, feelings, and values to customers, increasing customer engagement and profits. They are pleasing to customers' eyes and play a significant role in brand recognition and awareness, providing context and making a website appear visually appealing.

Unfortunately, not all images are optimized. Some photos are too large due to high resolution, which can directly affect the page loading time, resulting in annoyed customers leaving the website and leading to a loss of sales.

The image optimization process can create excellent, improved images that pack a significant punch to grab customer attention, build trust, and improve the website's Click-Through-Rates (CTR), positively attracting search engines' attention that helps grow their organic rankings on the search page.

What is image optimization?

The image optimization process refines images to be easily used in business websites to reduce webpage loading time, lighten pages and lessen the burden of network resources. The process assures superior website performance and helps in Search Engine Optimization (SEO), improving website rankings in Search Engine Result Pages (SERP). The benefit of image optimization is increased site visibility and enhanced user experience.

Top 5 image optimization tips in 2023

1) Name your images with a description

Search engines need to understand the text and the images on business websites. Naming images is an essential step in optimizing them for the web. It is suggested that while naming images, use a descriptive name that includes the keyword or phrase for which the concerned online business website is trying to rank. 

For example, A descriptive filename can also give the search engine more information about the subject matter instead of a generic or auto-generated name. If you have an image of an SUV – Mahindra XUV 700, you should name the file "Mahinda-XUV-700-black-colour" rather than using a generic name like DCIMAGECAR.JPG. It will help your Image & website rank higher on Search Engine Result Pages (SERP) for relevant keywords searched by the users.

2) Use of Alt text

The alt text describes the content of an image. By providing accurate alt text for images, businesses can make their website more accessible and improve their Search Engine Optimization (SEO) efforts.

The question is how to write the Alt text of an image with the complete image description in a way that helps the search engine understand the Image's intent. If there is a garment image, it should try to show: a brand name, colour and garment type. For example, if the Image is about a Superdry varsity arch tee on the Fynd store, then the Alt text can be "Superdry purple varsity arch tee."

3) Reduce the image size

Images have always been a significant part of the problem whenever business websites are audited for slow page speed. Website owners forget about image optimization once they upload the images to the website. If you carefully check the uploaded images using a website crawler like the Screaming Frog, then for any website like Upscale.media, you would notice that the crawler would highlight the number of oversize images above 100 Kb (as marked red below Image).

This website has eight images (highlighted in red) that are oversized and above the prescribed limit of 100 kb. How to fix them?

  • Users need to identify and download these images using the URLs below.
  • Use image compression applications to compress the size of images below 100 kb.
  • Once done, upload the compressed Image back to the business website.
  • Observe and enjoy the improvement in website performance

When a user optimizes and downloads the images, the downloaded Image in a smaller file size than other competitors. It is a prevalent benefit of using our product – Upscale.media, as reduced file size helps load the website faster.

4) Optimize images for mobile devices

Are you aware that 53% of website visits are abandoned if a mobile site takes longer than 3 seconds to load? Mobile accounts for half of the web traffic worldwide. So, businesses must ensure that their business website appears the same on any digital device like laptops, desktops and smartphones.

Google's mobile-friendly test evaluates the website and checks if it will look good on mobile screens. If we test the Upscale.media site, we find that the test results say that 'Page is mobile friendly. This test shows that visual elements or listed images on the Upscale.media websites are fully compatible with Android and iOS smartphones.

Upscale.media is the fastest, most-intuitive AI-powered Image upscaling and enhancing tool in the market today. It can smoothly upscale and enhance images and doesn't require any technical expertise.

5) Correct the image resolution

You can enhance the resolution of the Image using the AI-powered Upscale.media app that enhances low-resolution images without losing any details and get them ready for your personal and business needs. 

Unique features of Upscale.media that can quickly correct the image resolution:

  • Automatic & quick results: Our powerful AI technology completes the whole upscaling process within a few seconds.
  • Increases resolution: You can increase the image resolution upto 4X.
  • Retain details: You can maintain the texture of images and enhance them to look realistic when the Image is upscaled. 

Follow these easy steps to upscale & enhance your images for free using Upscale.media:

  • Step 2: Click Upload Image, drop the Image or paste the URL
  • Step 3: The application says, "Processing image; please wait"
  • Step 4: Click the option "Upscale image upto 4X" or change the enhance quality button to ON.
  • Step 5: Click the button "Download Image".

Summing Up

Online businesses looking to improve their website's visibility and ranking in Search Engine Results Pages (SERPs) must focus on on-site image optimization. Alt text, naming images with descriptions, correcting the image resolution, and optimizing images for mobile devices are some crucial image optimization tips that work like magic in 2022. Our AI-powered Apps – Upscale.media, Erase.bg and Watermarkremover.io have been specially designed for individuals and professionals looking for a powerful tool to improve image resolution and remove background images and watermarks for free. Check them out today!

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